Return on Investment | SponsorMyEvent Academy

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How to find sponsors and close the deal

What is commercial sponsorship

A definition (2:23)
A brief history of sponsorship (2:17)
Sponsorship redefined (1:35)
Why are brands sponsoring? (3:45)

Who's the sponsor?

Intro (1:50)
What is a lead (1:21)
Return on Investment (5:19)
Return on Objective (3:09)
See what the sponsor sees (2:03)
Your sponsor is an investor (3:41)
Startup pitches (1:11)
The sponsor - The investor (8:06)
Reporting (2:03)
Wrap-up (0:39)

Where to find sponsors?

Intro (1:22)
Preparation matters (1:13)
In person (10:57)
Over the internet (4:37)
Aggregators (0:57)
The follow-up (1:25)

How to use a CRM

Intro (1:12)
Contact Management (0:50)
Sales Pipeline (0:32)
Mailing (0:26)
Todos, Calendars, etc. (0:38)
Product Recommendations (0:54)

Inbound Sponsorship

Intro (0:37)
Logos are a dead-end (1:11)
Inbound vs Outbound (2:31)
Inbound sponsorship (1:21)
Example (2:00)
Conclusion (0:25)

How to create a sponsorship pitch

Intro (0:47)
The weak pitch (1:11)
The better way (0:49)
The description (3:45)
Why should you sponsor (4:38)
About the organizer (3:06)
Demographics (4:53)
Sponsorship packages (6:26)
Additional material (0:43)
Layout (0:59)
Conclusion (0:43)

How to convince sponsors

Convince Sponsors (1:25)
How to pitch (5:10)
Rehearse (1:11)
The elevator pitch (2:10)
The formal pitch (10:15)
Structured approach (1:18)
Handling and sending documents (2:17)
Timing matters (0:50)

How to pitch your project

What is a pitch (2:05)
Some basic rules (0:51)
The right mindset (1:20)
Fears (1:49)
Overcome your fears (1:53)
The content (1:19)
Rehearse (1:16)
Challenges and Hickups (0:56)
Hitting the stage (0:32)
Q&A (1:28)

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Return on Investment

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