What is the SponsorMyEvent-Academy?
What you can expect from the training
This training will help you to find your sponsors, to pitch your project and to convince sponsors to come on-board. It will provide you with all the necessary tools to make your quest for sponsorship a success.
We won't focus solely on pure sponsorship but provide you with a complete toolkit to make your outreach successful.
Finding sponsors is essentially selling and as such you need a combination of skills to succeed. That’s why I have included many topics which are directly and indirectly related to sponsorship.
This training will help everyone who seeks sponsorships:
- event-organizers
- project-holders
- artists
- sportspeople
- and many others
It will help you to streamline and professionalize your outreach by providing your with a complete guide from the first idea to the closing of the deal and even the reporting and making sure your sponsor will stick with you.
"Sponsor My Event Academy proved to be an incredibly powerful resource for me and my small business. Peter was able to take the knowledge and assumptions I had about modern sponsorship--including prospecting and pitching--and paint an all-encompassing picture of how to execute from start to finish. He and I share a vision of creating innovative and new experiences for event attendees, and I found his expertise in that extremely valuable."
Marty Brown -- Owner-Operator, Ursa Major Audio-Visual
Featured Courses
Understand sponsorship
Everything you need to know about commercial sponsorship and sponsors.
You will gain a deep understanding of how to sponsorship works.
Find sponsors
Learn how to prepare your outreach, pinpoint the right sponsors and build a lasting relationship with them.
Make the deal
Closing the deal requires a deep understanding of sales-techniques, negotiation- and pitching-skills.
Acquire all the skills to bring the deal home.
Peter Poehle
CEO & co-founder SponsorMyEvent
Peter Poehle is a serial entrepreneur. He created his first company back in 2001 and entered the sponsorship business in 2014 with the creation of SponsorMyEvent, the marketplace for event-sponsorship, active mostly in the US but also in other countries.
Peter has considerable experience in the sponsorship market, transatlantic-business and the startup-world. He’s often speaking at webinars, coaching both sponsors and organizers and holding trainings about how to find sponsors and sponsorship tactics.
After being an aspiring-sponsorship-seeker in the 90’s, Peter's become the sponsor himself with his companies. Learning how to leverage the visibility his companies got sponsoring a basketball team, some events, exploring first-hand in-cash and in-kind sponsorship was more than valuable.
For some time Peter was moderating several TV-shows and even today he's still active moderating business events. Loving to be in front of people, teaching them the power of sponsorship, he enjoys being in webinars across the globe and to speak at events. Besides all that Peter's also hosting his own video-podcast “Sponsorship Heroes” with leading industry-experts.
As the CEO of SponsorMyEvent, over the past years Peter's been working with literally thousands of event-organizers and sponsors. He was in uncounted calls, helped with negotiations and was involved in the preparations and the follow-up. Peter shared both great and bitter moments with his clients. From great success to sometimes great failure.
Peter has seen the perfect pitch just as much as he had to help create a perfect pitch. He has seen organizers both succeeding and struggling to answer nagging questions from sponsors.
